Jpp040
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Film
Summary: Product advantages are the most crucial information for salespeople to introduce products to customers, and also the most important step in the product introduction process. Only when customers recognize the advantages of the product can they be motivated to buy it and gradually cultivate their brand loyalty. So, what are the main aspects of product advantages?
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Product advantages are the most crucial information for salespeople to introduce products to customers, and also the most important step in the product introduction process. Only when customers recognize the advantages of the product can they be motivated to buy it and gradually cultivate their brand loyalty. So, what are the main aspects of product advantages?
(1) Brand effect. With the improvement of people's brand awareness, customers pay more and more attention to the brand awareness of products. But this does not mean that the higher the brand awareness of the products you sell, the higher the transaction rate will be, because the higher the brand awareness, the higher the price will be, and the high price is not acceptable to every customer. Now, customers choose products more rationally, usually "only choose the right ones, not the expensive ones".
(2) Price advantage. When purchasing products, every customer wants to buy products with the least amount of money, so if the products you sell have a significant price advantage, you must introduce it to customers as an important selling point.
Compared with other similar products, even if your product does not have a price advantage, "price" will become a key factor for customers to buy or not. Therefore, if customers think that the price of your product is relatively high, the salesperson should guide the customer not to only focus on the price, but also to focus on the quality, service and other added values behind it.
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